Envío rápido

02325 / 37 22 70

Política de privacidad

We are very delighted that you have shown interest in our enterprise. Data protection is of a particularly high priority for the management of the Werkmax UG (haftungsbeschränkt). Use of the Werkmax UG (haftungsbeschränkt) website is generally possible without providing any personal data. However, if a person concerned wishes to make use of special services of our company via our website, it may be necessary to process personal data. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain the consent of the data subject.

The processing of personal data, such as the name, address, e-mail address, or telephone number of a data subject shall always be in line with the General Data Protection Regulation (GDPR), and in accordance with the country-specific data protection regulations applicable to the Werkmax UG
(haftungsbeschränkt). By means of this data protection declaration, our company would like to inform the public about the type, scope and purpose of the personal data we collect, use and process. Furthermore, data subjects are informed of their rights by means of this data protection declaration.
As the controller, the Werkmax UG (haftungsbeschränkt) has implemented numerous technical and organizational measures to ensure the most complete protection of personal data processed through this website. Nevertheless, Internet-based data transmissions can generally have security gaps, so that absolute protection cannot be guaranteed. For this reason, every data subject is free to transmit personal data to us by alternative means, for example by telephone.

1. definitions
The data protection declaration of the Werkmax UG (haftungsbeschränkt) is based on the terms used by the European legislator for the adoption of the General Data Protection Regulation (GDPR). Our privacy
policy should be easy to read and understand for the public as well as for our customers and business partners. To ensure this, we would like to explain the terms used in advance.

We use the following terms, among others, in this Privacy Policy:

a) personal data
Personal data means any information relating to an identified or identifiable natural person (hereinafter referred to as "data subject"). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural
person.

b) Person concerned
Data subject is any identified or identifiable natural person whose personal data is processed by the controller responsible for the processing.

c) Processing
Processing is any operation or set of operations which is performed on personal data
or on sets of personal data, whether or not by automated means, such as collection,
recording, organization, structuring, storage, adaptation or alteration, retrieval,
consultation, use, disclosure by transmission, dissemination or otherwise making
available, alignment or combination, restriction, erasure or destruction.

d) Restriction of processing
Restriction of processing is the marking of stored personal data with the aim of
restricting its future processing.

e) Profiling
Profiling means any form of automated processing of personal data consisting of the
use of personal data to evaluate certain personal aspects relating to a natural person, in
particular to analyze or predict aspects concerning that natural person's performance at
work, economic situation, health, personal preferences, interests, reliability, behavior,
location or movements

f) Pseudonymization
Pseudonymization is the processing of personal data in such a manner that the
personal data can no longer be attributed to a specific data subject without the use of
additional information, provided that such additional information is kept separately
and is subject to technical and organizational measures to ensure that the personal data
are not attributed to an identified or identifiable natural person.

g) Controller or controller responsible for the processing
Controller or controller responsible for the processing is the natural or legal person,
public authority, agency or other body which, alone or jointly with others, determines
the purposes and means of the processing of personal data. Where the purposes and
means of such processing are determined by Union or Member State law, the
controller or the specific criteria for its nomination may be provided for by Union or
Member State law.

h) Processor
Processor is a natural or legal person, public authority, agency or other body which
processes personal data on behalf of the controller.

i) Recipient
Recipient is a natural or legal person, public authority, agency or another body, to
which the personal data are disclosed, whether a third party or not. However, public
authorities which may receive personal data in the framework of a particular inquiry in
accordance with Union or Member State law shall not be regarded as recipients.

j) Third party

Third party is a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorized to process personal data.

k) Consent
Consent is any freely given, specific, informed and unambiguous indication of the data
subject's wishes by which he or she, by a statement or by a clear affirmative action,
signifies agreement to the processing of personal data relating to him or her.

2. name and address of the controller

The controller within the meaning of the General Data Protection Regulation, other data
protection laws applicable in the Member States of the European Union and other provisions of a data protection nature is the:

Werkmax UG (limited liability) Südstrasse 55
44625 Herne Germany
Tel.: 02325/372270
E-mail: info@werkmax.de | Website: www.werkmax.de

3. cookies
The Internet pages of the Werkmax UG (haftungsbeschränkt) use cookies. Cookies are text
files that are placed and stored on a computer system via an Internet browser.
Numerous websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier for the cookie. It consists of a string of characters through which websites and servers can be assigned to the specific internet browser in which the cookie was stored. This enables the websites and servers visited to distinguish the individual browser of the data subject from other Internet browsers that contain other cookies. A specific Internet browser can be recognized and identified via the unique cookie ID.
Through the use of cookies, the Werkmax UG (haftungsbeschränkt) can provide the users of this website with more user-friendly services that would not be possible without the cookie setting.
By means of a cookie, the information and offers on our website can be optimized for the
benefit of the user. As already mentioned, cookies enable us to recognize the users of our
website. The purpose of this recognition is to make it easier for users to use our website. For example, the user of a website that uses cookies does not have to re-enter their access data each time they visit the website because this is taken over by the website and the cookie stored on the user's computer system. Another example is the cookie for a shopping basket in an online store. The online store remembers the items that a customer has placed in the virtual shopping cart via a cookie.
The data subject can prevent the setting of cookies by our website at any time by means of a corresponding setting of the Internet browser used and thus permanently object to the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time via an Internet browser or other software programs. This is possible in all common Internet browsers. If the data subject deactivates the setting of cookies in the Internet browser used, not all functions of our website may be fully usable.

4. collection of general data and information
The website of the Werkmax UG (haftungsbeschränkt) collects a series of general data and
information when a data subject or automated system calls up the website. This general data and information is stored in the server log files. The (1) browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system accesses our website (so-called referrer), (4) the sub-websites which are accessed via an accessing system on our website can be recorded, (5) the date and time of access to the website, (6) an internet protocol address (IP address), (7) the internet service provider of the accessing system and (8) other similar data and information used for security purposes in the event of attacks on our information technology systems.

When using these general data and information, the Werkmax UG (haftungsbeschränkt) does not draw any conclusions about the data subject. Rather, this information is needed to (1) deliver the content of our website correctly, (2) optimize the content of our website as well as its advertisement, (3) ensure the long-term viability of our information technology systems and website technology, and (4) provide law enforcement authorities with the information necessary for criminal prosecution in case of a cyber-attack. Therefore, the Werkmax UG (haftungsbeschränkt) analyzes anonymously collected data and information statistically, with the aim of increasing the data protection and data security of our enterprise, and to ensure an optimal level of protection for the personal data we process. The anonymous data of the server log files are stored separately from all personal data provided by a data subject.

5. registration on our website
The data subject has the option of registering on the controller's website by providing personal data. Which personal data is transmitted to the controller is determined by the respective input mask used for registration. The personal data entered by the data subject is collected and stored exclusively for internal use by the controller and for the controller's own purposes. The controller may arrange for the data to be passed on to one or more processors, such as a parcel service provider, who will also use the personal data exclusively for internal use attributable to the controller.
By registering on the controller's website, the IP address assigned by the data subject's
Internet service provider (ISP), the date and time of registration are also stored. This data is stored against the background that this is the only way to prevent the misuse of our services and, if necessary, to make it possible to investigate criminal offenses committed. In this respect, the storage of this data is necessary to safeguard the controller. This data is not passed on to third parties unless there is a legal obligation to pass it on or it serves the purpose of criminal prosecution.

The registration of the data subject with voluntary provision of personal data serves the
controller to offer the data subject content or services which, due to the nature of the matter, can only be offered to registered users. Registered persons are free to change the personal data provided during registration at any time or to have it completely deleted from the controller's database.
The controller shall provide any data subject at any time upon request with information about what personal data is stored about the data subject. Furthermore, the controller shall rectify or erase personal data at the request or indication of the data subject, insofar as this does not conflict with any statutory retention obligations. The entirety of the controller's employees are available to the data subject as contact persons in this context.

6. disclosure of e-mail address and/or telephone number to shipping service providers
The forwarding of your e-mail address enables the shipping service provider to announce the delivery or to coordinate it with you. Below we inform you which data is passed on to the shipping service provider UPS and the legal basis for this:
If your goods are delivered by the shipping service provider UPS, your e-mail address will be forwarded to UPS (United Parcel Service Deutschland Inc. & Co. OHG, Görlitzer Straße 1, 41460 Neuss) to announce the delivery or coordinate the delivery date. The legal basis for data processing is Art. 6 para. 1 lit. a of the General Data Protection Regulation (GDPR),
which enables us to process this data. If you do not wish to consent to the forwarding of your email address, please inform us of this in writing (note field when completing the order).
It will then not be possible for UPS to announce the delivery or coordinate the delivery date. Consent to the use of data for shipping can be revoked at any time for the future. To do so, please contact the person responsible for data processing or the shipping service provider directly.
Address of our shipping service provider:
UPS - United Parcel Service Deutschland Inc. & Co OHG, Görlitzer Straße 1, 41460 Neuss,
Germany

7. subscription to our newsletter
On the website of the Werkmax UG (haftungsbeschränkt), users are given the opportunity to subscribe to our enterprise's newsletter. The input mask used for this purpose determines what personal data are transmitted to the controller when the newsletter is ordered.
The Werkmax UG (haftungsbeschränkt) informs its customers and business partners regularly by means of a newsletter about enterprise offers. Our company's newsletter may only be received by the data subject if (1) the data subject has a valid e-mail address and (2) the data subject registers for the newsletter shipping. For legal reasons, a confirmation e-mail is sent to the e-mail address entered by a data subject for the first time for the newsletter mailing using the double opt-in procedure. This confirmation email is used to check whether the owner of the email address as the data subject has authorized the receipt of the newsletter.

When registering for the newsletter, we also store the IP address assigned by the Internet
service provider (ISP) of the computer system used by the data subject at the time of
registration, as well as the date and time of registration. The collection of this data is
necessary in order to be able to trace the (possible) misuse of a data subject's e-mail address at a later date and therefore serves as legal protection for the controller.

The personal data collected when registering for the newsletter is used exclusively to send our newsletter. Furthermore, subscribers to the newsletter may be informed by email if this is necessary for the operation of the newsletter service or a registration in this regard, as could be the case in the event of changes to the newsletter offer or changes to the technical circumstances. The personal data collected as part of the newsletter service will not be passed on to third parties. The subscription to our newsletter can be canceled by the data subject at any time. The consent to the storage of personal data, which the data subject has given us for the newsletter dispatch, can be revoked at any time. There is a corresponding link in every newsletter for the purpose of revoking consent. It is also possible to unsubscribe from the newsletter at any time directly on the controller's website or to inform the controller of this in another way.

8. newsletter tracking
The Werkmax UG (haftungsbeschränkt) newsletters contain so-called tracking pixels. A
tracking pixel is a miniature graphic that is embedded in e-mails that are sent in HTML
format to enable log file recording and log file analysis. This allows a statistical evaluation of the success or failure of online marketing campaigns to be carried out. Based on the
embedded tracking pixel, the Werkmax UG (haftungsbeschränkt) may see if and when an e-mail was opened by a data subject, and which links in the e-mail were called up by data
subjects.
Such personal data collected via the tracking pixels contained in the newsletters are stored and evaluated by the controller in order to optimize the newsletter dispatch and to adapt the content of future newsletters even better to the interests of the data subject. This personal data is not passed on to third parties. Data subjects are entitled at any time to revoke the separate declaration of consent given in this regard via the double opt-in procedure. After revocation, this personal data will be deleted by the controller. The Werkmax UG (haftungsbeschränkt) automatically regards a withdrawal from the receipt of the newsletter as a revocation.

9. contact possibility via the website
The website of the Werkmax UG (haftungsbeschränkt) contains information that enables a
quick electronic contact to our enterprise, as well as direct communication with us, which also includes a general address of the so-called electronic mail (e-mail address). If a data subject contacts the controller by email or via a contact form, the personal data transmitted by the data subject is automatically stored. Such personal data transmitted on a voluntary basis by a data subject to the controller are stored for the purposes of processing or contacting the data subject. This personal data is not passed on to third parties.

10 Routine deletion and blocking of personal data
The controller shall process and store the personal data of the data subject only for the period necessary to achieve the purpose of storage, or as far as this is granted by the European legislator or other legislators in laws or regulations to which the controller is subject to.
If the storage purpose no longer applies or if a storage period prescribed by the European
legislator or another competent legislator expires, the personal data will be routinely blocked or deleted in accordance with the statutory provisions.

11 Rights of the data subject

a) Right to confirmation

Each data subject shall have the right granted by the European legislator to obtain
from the controller the confirmation as to whether or not personal data concerning him
or her are being processed. If a data subject wishes to avail himself of this right of
confirmation, he or she may, at any time, contact any employee of the controller.

b) Right to information

Any person affected by the processing of personal data has the right, granted by the
European legislator of directives and regulations, to obtain from the controller free
information at any time about the personal data stored about him or her and a copy of
this information. Furthermore, the European legislator has granted the data subject access to the following information:
o the purposes of processing
o the categories of personal data that are processed
o the recipients or categories of recipients to whom the personal data have been
or will be disclosed, in particular recipients in third countries or international
organizations
o where possible, the envisaged period for which the personal data will be
stored, or, if not possible, the criteria used to determine that period
o the existence of the right to request from the controller rectification or erasure
of personal data or restriction of processing of personal data concerning the
data subject or to object to such processing
o the existence of a right to lodge a complaint with a supervisory authority
o if the personal data is not collected from the data subject: All available
information about the origin of the data
o the existence of automated decision-making, including profiling, referred to in
Article 22(1) and (4) of the GDPR and, at least in those cases, meaningful
information about the logic involved, as well as the significance and envisaged
consequences of such processing for the data subject

Furthermore, the data subject has a right to information as to whether personal data
has been transferred to a third country or to an international organization. If this is the
case, the data subject also has the right to obtain information about the appropriate
safeguards in connection with the transfer.
If a data subject wishes to avail himself of this right of access, he or she may, at any
time, contact any employee of the controller.

c) Right to rectification

Any person affected by the processing of personal data has the right granted by the
European legislator of directives and regulations to demand the immediate correction
of incorrect personal data concerning them. Furthermore, the data subject has the right
to request the completion of incomplete personal data, including by means of a
supplementary declaration, taking into account the purposes of the processing.
If a data subject wishes to exercise this right to rectification, he or she may, at any time, contact any employee of the controller.

d) Right to erasure (right to be forgotten)

Each data subject shall have the right granted by the European legislator to obtain
from the controller the erasure of personal data concerning him or her without undue
delay, and the controller shall have the obligation to erase personal data without undue
delay where one of the following grounds applies, as long as the processing is not
necessary.
o The personal data was collected or otherwise processed for purposes for which
it is no longer necessary.
o The data subject withdraws consent on which the processing is based
according to point (a) of Article 6(1) of the GDPR, or point (a) of Article 9(2)
of the GDPR, and where there is no other legal ground for the processing.
o The data subject objects to the processing pursuant to Art. 21 (1) GDPR and
there are no overriding legitimate grounds for the processing, or the data
subject objects to the processing pursuant to Art. 21 (2) GDPR.
o The personal data was processed unlawfully.
o The deletion of personal data is necessary to fulfill a legal obligation under
Union law or the law of the Member States to which the controller is subject.
o The personal data was collected in relation to information society services
offered pursuant to Art. 8 (1) GDPR.

If one of the aforementioned reasons applies, and a data subject wishes to request the
erasure of personal data stored by the Werkmax UG (haftungsbeschränkt), he or she
may, at any time, contact any employee of the controller. An employee of Werkmax
UG (haftungsbeschränkt) shall promptly ensure that the erasure request is complied
with immediately.

If the personal data have been made public by the Werkmax UG (haftungsbeschränkt)
and our company as the controller is obliged pursuant to Art. 17 para. 1 GDPR,
Werkmax UG (haftungsbeschränkt) shall take appropriate measures, including
technical measures, taking into account the available technology and the
implementation costs, to inform other persons responsible for data processing who
process the published personal data, that the person concerned has requested the
deletion of all links to this personal data or of copies or replications of this personal
data from these other persons responsible for data processing, insofar as the processing
is not necessary. An employees of the Werkmax UG (haftungsbeschränkt) will arrange
the necessary measures in individual cases.

e) Right to restriction of processing

Each data subject shall have the right granted by the European legislator to obtain
from the controller restriction of processing where one of the following applies:
o The accuracy of the personal data is contested by the data subject, for a period
enabling the controller to verify the accuracy of the personal data.
o The processing is unlawful and the data subject opposes the erasure of the
personal data and requests the restriction of their use instead.
o The controller no longer needs the personal data for the purposes of the
processing, but they are required by the data subject for the establishment,
exercise or defense of legal claims.
o The data subject has objected to processing pursuant to Article 21(1) GDPR
pending the verification whether the legitimate grounds of the controller
override those of the data subject.
If one of the aforementioned conditions is met, and a data subject wishes to request the
restriction of the processing of personal data stored by the Werkmax UG
(haftungsbeschränkt), he or she may at any time contact any employee of the
controller. The employee of the Werkmax UG (haftungsbeschränkt) will arrange the
restriction of the processing.

f) Right to data portability

Any person affected by the processing of personal data has the right, granted by the
European legislator, to receive the personal data concerning him or her, which he or
she has provided to a controller, in a structured, commonly used and machine-readable
format. He or she also has the right to transmit those data to another controller without
hindrance from the controller to which the personal data have been provided, where
the processing is based on consent pursuant to point (a) of Article 6(1) of the GDPR or
point (a) of Article 9(2) of the GDPR or on a contract pursuant to point (b) of Article
6(1) of the GDPR and the processing is carried out by automated means, provided that
the processing is not necessary for the performance of a task carried out in the public
interest or in the exercise of official authority vested in the controller.
Furthermore, in exercising their right to data portability pursuant to Art. 20 (1) GDPR,
the data subject has the right to have the personal data transmitted directly from one
controller to another, where technically feasible and provided that this does not
adversely affect the rights and freedoms of others.
In order to assert the right to data portability, the data subject may at any time contact
any employee of the Werkmax UG (haftungsbeschränkt).

g) Right to object

Any person affected by the processing of personal data has the right granted by the
European legislator to object, on grounds relating to his or her particular situation, at
any time to processing of personal data concerning him or her which is based on point
(e) or (f) of Article 6(1) of the GDPR. This also applies to profiling based on these
provisions.
The Werkmax UG (haftungsbeschränkt) shall no longer process the personal data in
the event of the objection, unless we can demonstrate compelling legitimate grounds
for the processing which override the interests, rights and freedoms of the data subject,
or for the establishment, exercise or defense of legal claims.
If the Werkmax UG (haftungsbeschränkt) processes personal data for direct marketing
purposes, the data subject shall have the right to object at any time to processing of
personal data concerning him or her for such marketing. This also applies to profiling
insofar as it is associated with such direct advertising. If the data subject objects to the
Werkmax UG (haftungsbeschränkt) to the processing for direct marketing purposes,
the Werkmax UG (haftungsbeschränkt) will no longer process the personal data for
these purposes.
In addition, the data subject has the right, on grounds relating to his or her particular
situation, to object to processing of personal data concerning him or her by the
Werkmax UG (haftungsbeschränkt) for scientific or historical research purposes, or
for statistical purposes pursuant to Article 89(1) of the GDPR, unless the processing is
necessary for the performance of a task carried out for reasons of public interest.
In order to exercise the right to object, the data subject may contact any employee of
the Werkmax UG (haftungsbeschränkt). The data subject is also free, in the context of
the use of information society services, and notwithstanding Directive 2002/58/EC, to
exercise his or her right to object by automated means using technical specifications.

h) Automated decisions in individual cases including profiling

Each data subject shall have the right granted by the European legislator not to be
subject to a decision based solely on automated processing, including profiling, which
produces legal effects concerning him or her, or similarly significantly affects him or
her, provided that the decision (1) is not necessary for the conclusion or performance
of a contract between the data subject and the controller, or (2) is permissible on the
basis of Union or Member State legislation to which the controller is subject and that
such legislation contains appropriate measures to safeguard the rights and freedoms
and legitimate interests of the data subject, or (3) is taken with the express consent of
the data subject.
If the decision (1) is necessary for entering into, or the performance of, a contract
between the data subject and a data controller, or (2) it is based on the data subject's
explicit consent, the Werkmax UG (haftungsbeschränkt) shall implement suitable
measures to safeguard the data subject's rights and freedoms and legitimate interests,
at least the right to obtain human intervention on the part of the controller, to express
his or her point of view and contest the decision.
If the data subject wishes to exercise the rights concerning automated individual
decision-making, he or she may, at any time, contact any employee of the controller.

i) Right to withdraw consent under data protection law

Any person affected by the processing of personal data has the right granted by the
European legislator to withdraw consent to the processing of personal data at any time.
If the data subject wishes to exercise the right to withdraw the consent, he or she may,
at any time, contact any employee of the controller.

12. data protection provisions about the application and use of Google Analytics (with anonymization function)
The controller has integrated the Google Analytics component (with anonymization function) on this website. Google Analytics is a web analysis service. Web analysis is the collection, gathering and evaluation of data about the behavior of visitors to websites. Among other things, a web analysis service collects data about the website from which a data subject came to a website (so-called referrer), which subpages of the website were accessed or how often and for how long a subpage was viewed. Web analysis is mainly used to optimize a website and for the cost-benefit analysis of Internet advertising.
The operating company of the Google Analytics component is Google Inc., 1600
Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
The data controller uses the addition "_gat._anonymizeIp" for web analysis via Google
Analytics. By means of this addition, the IP address of the Internet connection of the data
subject is shortened and anonymized by Google if access to our Internet pages is from a
member state of the European Union or from another state party to the Agreement on the
European Economic Area.
The purpose of the Google Analytics component is to analyze the flow of visitors to our
website. Google uses the data and information obtained, among other things, to evaluate the use of our website, to compile online reports for us that show the activities on our website, and to provide other services in connection with the use of our website.
Google Analytics places a cookie on the data subject's IT system. What cookies are has
already been explained above. By setting the cookie, Google is enabled to analyze the use of our website. Each time one of the individual pages of this website is accessed, which is
operated by the controller and on which a Google Analytics component has been integrated, the Internet browser on the information technology system of the data subject is automatically prompted by the respective Google Analytics component to transmit data to Google for the purpose of online analysis. During the course of this technical procedure, Google gains knowledge of personal information, such as the IP address of the data subject, which serves Google, inter alia, to understand the origin of visitors and clicks, and subsequently create commission settlements.
The cookie is used to store personal information, such as the access time, the location from which access was made and the frequency of visits to our website by the data subject. Each time our website is visited, this personal data, including the IP address of the Internet connection used by the data subject, is transmitted to Google in the United States of America.
This personal data is stored by Google in the United States of America. Google may pass on this personal data collected via the technical process to third parties.
The data subject may, as stated above, prevent the setting of cookies through our website at any time by means of a corresponding adjustment of the web browser used and thus
permanently deny the setting of cookies. Such a setting of the Internet browser used would also prevent Google from placing a cookie on the data subject's IT system. In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs.
Furthermore, the data subject has the option of objecting to and preventing the collection of data generated by Google Analytics relating to the use of this website and the processing of this data by Google. To do this, the data subject must download and install a browser add-on from the link https://tools.google.com/dlpage/gaoptout. This browser add-on informs Google Analytics via JavaScript that no data and information about visits to websites may be transmitted to Google Analytics. The installation of the browser add-on is considered an objection by Google. If the data subject's IT system is deleted, formatted or reinstalled at a later date, the data subject must reinstall the browser add-on in order to deactivate Google Analytics. If the browser add-on is uninstalled or deactivated by the data subject or another person who is attributable to their sphere of control, it is possible to reinstall or reactivate the browser add-on.
Further information and the applicable data protection provisions of Google may be retrieved Google Analytics is at this link under https://www.google.de/intl/de/policies/privacy/ and under explained in more detail https://www.google.com/intl/de_de/analytics/.

13. data protection provisions about the application and use of Google AdWords
The data controller has integrated Google AdWords on this website. Google AdWords is an Internet advertising service that allows advertisers to place ads both in Google's search engine
results and in the Google advertising network. Google AdWords allows an advertiser to specify certain keywords in advance, which are used to display an ad in Google's search engine results only when the user uses the search engine to retrieve a keyword-relevant search result. In the Google advertising network, the ads are distributed to relevant websites using an
automatic algorithm and taking into account the previously defined keywords.
The operating company of the Google AdWords services is Google Inc., 1600 Amphitheatre
Pkwy, Mountain View, CA 94043-1351, USA.
The purpose of Google AdWords is to advertise our website by displaying interest-relevant advertising on the websites of third-party companies and in the search engine results of the
Google search engine and by displaying third-party advertising on our website.
If a data subject reaches our website via a Google ad, a so-called conversion cookie is stored on the data subject's IT system by Google. What cookies are has already been explained
above. A conversion cookie loses its validity after thirty days and is not used to identify the data subject. If the cookie has not yet expired, the conversion cookie is used to track whether
certain sub-pages, such as the shopping cart from an online store system, have been accessed on our website. The conversion cookie enables both us and Google to track whether a data subject who has reached our website via an AdWords ad has generated sales, i.e. completed or canceled a purchase.
The data and information collected through the use of the conversion cookie is used by Google to compile visit statistics for our website. These visit statistics are in turn used by us
to determine the total number of users who were referred to us via AdWords ads, i.e. to determine the success or failure of the respective AdWords ad and to optimize our AdWords ads for the future. Neither our company nor other Google AdWords advertisers receive information from Google that could be used to identify the data subject.
The conversion cookie is used to store personal information, such as the websites visited by the data subject. Each time our website is visited, personal data, including the IP address of the Internet connection used by the data subject, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google
may pass on this personal data collected via the technical process to third parties. The data subject may, as stated above, prevent the setting of cookies through our website at any time by means of a corresponding adjustment of the web browser used and thus permanently deny the setting of cookies. Such a setting of the Internet browser used would also prevent Google from placing a conversion cookie on the data subject's IT system. In addition, a cookie already set by Google AdWords can be deleted at any time via the Internet browser or other software programs. 

Furthermore, the data subject has the option of objecting to interest-based advertising by Google. To do this, the data subject must call up the link www.google.de/settings/ads from
each of the Internet browsers they use and make the desired settings there. Further information and the applicable data protection provisions of Google may be retrieved under https://www.google.de/intl/de/policies/privacy/.
You can object to the collection and storage of data at any time with effect for the future. 
Click here to deactivate Google Analytics

14. youtube videos
YouTube videos are generally only displayed on this website if you have explicitly consented to the setting of YouTube cookies in the Cookie Consent Manager when accessing this page.
YouTube videos are integrated in extended data protection mode, which blocks the setting of YouTube cookies until you actively click on playback. By clicking on the play button, you consent to YouTube setting cookies on the device you are using, which may also be used to analyze user behavior for market research and marketing purposes. You can find more information on the use of cookies by YouTube in Google's cookie policy at https://policies.google.com/technologies/types?hl=de.
As soon as you start playing an embedded video by clicking on it, YouTube only stores cookies on your device through the extended data protection mode, which do not contain any personally identifiable data, unless you are currently logged in to a Google service. These cookies can be prevented by making the appropriate browser settings and extensions.
Google/YouTube: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland -
Privacy Policy: https://policies.google.com/privacy, Opt-Out:
https://adssettings.google.com/authenticated, Privacy Shield:
https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active.

Youtube Cookies
This website uses the YouTube embedding function to display and play videos from
YouTube. We use the extended data protection mode, which, according to the provider, only starts storing user information when the video is played. The moment playback of the embedded video is started, YouTube uses cookies to collect information about user behavior.
According to information from YouTube, these are used, among other things, to record video statistics, improve user-friendliness and prevent abusive behavior.
Regardless of whether the embedded videos are played, a connection to the Google
"DoubleClick" network is established each time this website is accessed, which may trigger further data processing operations without our influence.
Further information on data protection at YouTube can be found in the provider's privacy
policy at: https://www.google.de/intl/de/policies/privacy/

15. Microsoft Clarity
Personal data is processed when you visit this website. Categories of data processed: Data for the creation of usage statistics. Purpose of processing: Anonymisation and creation of statistics and analysis of user behaviour. The legal basis for processing: Your consent in accordance with Art. 6 (1) a GDPR. Data transfer: to the independent controller Microsoft Ireland Operations Ltd, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland. The legal basis for the transfer of data to Microsoft Ireland Operations Ltd. is your consent in accordance with Art. 6 (1) a GDPR. This may also involve the transfer of personal data to a country outside the European Union. The transfer of data to the USA is based on Art. 45 GDPR in conjunction with the European Commission's adequacy decision C(2023) 4745, as the data recipient has undertaken to comply with the data processing principles of the Data Pricacy Framework (DPF). For an e-mail contact to the Data Protection Officer of Microsoft Ireland Operations Ltd: https://www.microsoft.com/de-at/concern/privacy. The privacy policy of Microsoft Ireland Operations Ltd: https://privacy.microsoft.com/de-de/privacystatement.

16. payment method: Data protection regulations for PayPal as payment method
The data controller has integrated PayPal components on this website. PayPal is an online payment service provider. Payments are processed via so-called PayPal accounts, which are virtual private or business accounts. PayPal also offers the option of processing virtual payments via credit cards if a user does not have a PayPal account. A PayPal account is managed via an e-mail address, which is why there is no classic account number. PayPal makes it possible to initiate online payments to third parties or to receive payments. PayPal also assumes trustee functions and offers buyer protection services.
The European operating company of PayPal is PayPal (Europe) S.à.r.l. & Cie. S.C.A., 22-24 Boulevard Royal, 2449 Luxembourg, Luxembourg.
If the data subject selects "PayPal" as the payment option during the ordering process in our online store, the data of the data subject is automatically transmitted to PayPal. By selecting this payment option, the data subject consents to the transfer of personal data required for payment processing. The personal data transmitted to PayPal is usually first name, last name, address, email address, IP address, telephone number, cell phone number or other data required for payment processing. Personal data that is necessary for processing the purchase contract is also data that is related to the respective order.
The purpose of transmitting the data is to process payments and prevent fraud. The controller will transmit personal data to PayPal in particular if there is a legitimate interest in the transmission. The personal data exchanged between PayPal and the controller may be transmitted by PayPal to credit reference agencies. The purpose of this transmission is to check identity and creditworthiness. PayPal may pass on the personal data to affiliated
companies and service providers or subcontractors if this is necessary to fulfill contractual obligations or if the data is to be processed on behalf of PayPal.
The data subject has the option of withdrawing consent to the handling of personal data from PayPal at any time. A revocation does not affect personal data that must be processed, used or transmitted for (contractual) payment processing. The applicable data protection provisions of PayPal may be retrieved under https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

17. Data protection regulations for Paypal Checkout as payment method
This website uses PayPal Checkout, an online payment system from PayPal, which is made up of PayPal's own payment methods and local payment methods from third-party providers.
When paying by PayPal, credit card via PayPal, direct debit via PayPal or - if offered - "Pay later" via PayPal, we pass on your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal"), as part of the payment processing. The data is passed on in accordance with Art. 6 para. 1 lit. b GDPR and only to the extent that this is necessary for payment processing.
PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal or, if offered, "Pay later" via PayPal. For this purpose, your payment data may be passed on to credit agencies in accordance with Art. 6 para. 1 lit. f GDPR on the basis of PayPal's legitimate interest in determining your solvency. PayPal uses the result of the credit check with regard to the statistical probability of non-payment for the purpose of deciding on the provision of the respective payment method. The credit report may contain probability values (so-called score values). If score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data.
You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for contractual payment processing.
If you select the PayPal payment method "purchase on account", your payment data will first be transmitted to PayPal to prepare the payment, whereupon PayPal will forward it to Ratepay GmbH, Franklinstraße 28-29, 10587 Berlin ("Ratepay") to process the payment. The legal basis in each case is Art. 6 para. 1 lit. b GDPR. In this case, RatePay carries out an identity and credit check in its own name to determine solvency in accordance with the principle
already mentioned above and passes on your payment data to credit agencies on the basis of the legitimate interest in determining solvency in accordance with Art. 6 Para. 1 lit. f GDPR.
A list of the credit agencies that Ratepay may use can be found here:
https://www.ratepay.com/legal-payment-creditagencies/
When using the payment method of a local third-party provider, your payment data will first be passed on to PayPal in preparation for payment in accordance with Art. 6 para. 1 lit. b GDPR. Depending on your selection of an available local payment method, PayPal will then transmit your payment data to the corresponding provider in order to process the payment in accordance with Art. 6 para. 1 lit. b GDPR:
- Sofort (SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany)
- giropay (Paydirekt GmbH, Stephanstr. 14-16, 60313 Frankfurt am Main, Germany
For further data protection information, please refer to PayPal's privacy policy:
https://www.paypal.com/de/webapps/mpp/ua/privacy-full

18. payment method: Data protection regulations for Ratepay as payment method
If you choose the payment methods Ratepay prepayment, Ratepay invoice, Ratepay SEPA direct debit or Ratepay installment purchase as a payment option, you will be asked to enter your personal data (first and last name, street, house number, postal code, city, date of birth, e-mail address, telephone number and, in the case of SEPA direct debit, the specified bank account details) during the order process. This data is forwarded to Ratepay GmbH, Franklinstraße 28-29, 10587 Berlin ("Ratepay") for the purpose of a risk analysis. Based on the personal data you provide and other data (such as shopping cart, invoice amount, order history, payment experience), Ratepay checks whether the payment option you have selected can be granted with regard to payment and/or bad debt risks. The processing of your data for risk analysis is intended to protect you from possible over-indebtedness, fraudulent use of your personal data and to protect us from the risk of default. This data processing is carried
out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of the aforementioned legitimate interests.
For the purpose of risk assessment, credit information may also be obtained from credit agencies. For this purpose, your personal data may be transmitted to a credit agency in accordance with Art. 6 para. 1 lit. f GDPR. A list of the credit agencies that Ratepay can use can be found here: https://www.ratepay.com/legal-payment-creditagencies/
The credit report may contain probability values (so-called score values). If score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data. This processing is in the interest of all participants in economic life, the avoidance of late payment and over-indebtedness of consumers and debtors and is therefore based on Art. 6 para. 1 lit. f GDPR. You can object to this processing of your data at any time by sending a message to the data controller or to Ratepay. However, Ratepay may still be entitled to process your personal data if this is necessary for contractual payment processing.
Further details on Ratepay's data protection provisions can be found in the Ratepay payment conditions (https://www.ratepay.com/legal-payment-terms/) and in the Ratepay data protection provisions (https://www.ratepay.com/legal-payment-dataprivacy/).

19. payment method: data protection provisions on instant bank transfer as a payment method
The controller has integrated Sofortüberweisung components on this website.
Sofortüberweisung is a payment service that enables cashless payment of products and
services on the Internet. Sofortüberweisung is a technical procedure through which the online merchant immediately receives a payment confirmation. This enables a merchant to deliver goods, services or downloads to the customer immediately after the order has been placed.
The operating company of Sofortüberweisung is SOFORT GmbH, Fußbergstraße 1, 82131
Gauting, Germany.
If the data subject selects "Sofortüberweisung" as the payment option during the ordering process in our online store, the data of the data subject is automatically transmitted to Sofortüberweisung. By selecting this payment option, the data subject consents to the transfer of personal data required for payment processing. In the case of purchase processing via Sofortüberweisung, the buyer transmits the PIN and TAN to Sofort GmbH.
Sofortüberweisung then carries out a transfer to the online merchant after a technical check of the account balance and retrieval of further data to check the account coverage. The online merchant is then automatically notified that the financial transaction has been carried out.
The personal data exchanged with Sofortüberweisung is first name, surname, address, email address, IP address, telephone number, cell phone number or other data required for payment processing. The purpose of transmitting the data is to process payments and prevent fraud.
The controller will also transmit other personal data to Sofortüberweisung if there is a
legitimate interest in the transmission. The personal data exchanged between
Sofortüberweisung and the controller may be transmitted by Sofortüberweisung to credit
reference agencies. The purpose of this transfer is to check identity and creditworthiness.
Sofortüberweisung may pass on the personal data to affiliated companies and service
providers or subcontractors if this is necessary to fulfill the contractual obligations or if the data is to be processed on behalf of the controller.
The data subject has the option of withdrawing consent to the handling of personal data from Sofortüberweisung at any time. A revocation does not affect personal data that must be processed, used or transmitted for (contractual) payment processing. The applicable data protection provisions of Sofortüberweisung may be retrieved under
https://www.sofort.com/datenschutz.html.

20 Legal basis of the processing
Art. 6 I lit. a GDPR serves our company as the legal basis for processing operations for which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is party, as is the case, for example, when processing operations are necessary for the supply of goods or to provide any other service or consideration, the processing is based on Art. 6 I lit. b GDPR. The same applies to such processing operations which are necessary for carrying out pre-contractual measures, for example in cases of inquiries about our products or services. If our company is subject to a legal obligation which requires the processing of personal data, such as for the fulfillment of tax obligations, the processing is based on Art. 6 I lit. c GDPR. In rare cases, the processing of personal data may become necessary in order to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were injured in our company and their name, age, health insurance data or other vital information would have to be passed on to a doctor, hospital or other third party. The processing would then be based on Art. 6 I lit. d GDPR. Ultimately, processing operations could be based on Art. 6 I lit. f GDPR. Processing operations that are not covered by any of the aforementioned legal bases are based on this legal basis if the processing is necessary to safeguard a legitimate interest of our company or a third party, provided that the interests, fundamental rights and
freedoms of the data subject do not prevail. We are permitted to carry out such processing operations in particular because they have been specifically mentioned by the European legislator. In this respect, it took the view that a legitimate interest could be assumed if the data subject is a customer of the controller (Recital 47 Sentence 2 GDPR).

21. legitimate interests in the processing pursued by the controller or a third party
Where the processing of personal data is based on Article 6 I lit. f GDPR, our legitimate
interest is the performance of our business activities for the benefit of the well-being of all our employees and our shareholders.

22. duration for which the personal data is stored
The criterion for the duration of the storage of personal data is the respective statutory
retention period. After this period has expired, the corresponding data is routinely deleted, provided that it is no longer required for contract fulfillment or contract initiation

23. legal or contractual provisions for the provision of personal data; necessity for the conclusion of the contract; obligation of the data subject to provide the personal data; possible consequences of non-provision
We would like to inform you that the provision of personal data is partly required by law (e.g. tax regulations) or may also result from contractual regulations (e.g. information on the contractual partner). Sometimes it may be necessary for a contract to be concluded for a data subject to provide us with personal data that must subsequently be processed by us. For example, the data subject is obliged to provide us with personal data if our company concludes a contract with them. Failure to provide the personal data would mean that the contract with the data subject could not be concluded. Before personal data is provided by the data subject, the data subject must contact one of our employees. Our employee will clarify to the data subject whether the provision of the personal data is required by law or contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data and the consequences of non-provision of the personal data.

24. existence of automated decision-making
As a responsible company, we do not use automated decision-making or profiling.